For small business owners, promotional products can have enormously beneficial effects on their brand’s reach and reputation.
Email marketing often focuses on growing email lists and making it easy for audience members to OPT IN to receive campaigns. It makes sense — after all, the more subscribers you have, the more leads you’ll convert, right?
There’s a caveat. When consumers feel inundated with messaging, especially emails that miss the mark, they’ll likely disengage or unsubscribe altogether. So while it may seem counterintuitive, sometimes…sending an OPT-OUT email may be the best way to keep your audience primed to convert.
Keeps The Recipients in Control
One of the biggest pain points associated with email marketing is recipients may find your emails intrusive or annoying, even if your content matches closely with their needs.
Sending opt-out emails that allow members of your lists to have a say in the types or themes of the content they receive — now and in the future — puts them back in control of their inboxes. The result? You’ll see a decrease in unsubscribes on your campaign emails after sending an opt-out.
Shows You Care
While it may not seem like it at first, sending the option to opt out from selected lists is a great way to nurture your audience.
Research shows that people want to invest in small businesses that show their personality. The best way to communicate this with your email marketing is to offer your audience members options to select the content they want to receive and the content they don’t. This shows they’re dealing with a brand that cares about their interests and wants to know what’s valuable to them.
Fine-tuning your lists with opt-out emails helps you gain critical insights about your customers and target your messaging more effectively.
This strategy trims your list down to people who A, want to be there, and B, want to see a particular message. When you’re only spending your marketing budget on messaging to people who actively want to engage with your emails, each individual audience member will be more likely to open, click, and convert.
Should You Send An Opt-Out Email?
The paradox of the opt-out email is the perfect illustration of why email marketing for small businesses is not as simple as it seems from afar. We love a chance to show you why you can trust your next email campaign to Maddox Marketing Co.
Moving your office location? Make sure your clients move with you!
If you are gearing up for a location change to your small business, be sure that your clients will be able to locate you after you make your move. This means updating your business address and contact info everywhere that it is listed.
We have gathered a list of 10 areas to review and update so your clients can find you in your new location.
- All Socials — Facebook, Instagram, Twitter, LinkedIn, etc. Many customers are looking to Social Media to find you. Be sure to update your address in your account information.
- Google My Business Listing — This is the info that appears on Google when someone searches for you; on the right side of the screen under the map.
- Email Signature — This is often overlooked, but it’s a quick update you should make to let your clients know where to find you. Remind anyone else that works with you to do this as well!
- Invoices — Update your address on your invoices. It’s important for bookkeeping purposes to keep your financial statements updated as well!
- Business Cards —Update these for everyone in your company. It’s a great idea to have these ready before the move so that you can start sharing them right away after the move as a reminder of your new location.
- Put notices on your social media — Create a few posts to let your followers know about your move. Ideally, do this a few weeks before; the week of; and following your move. The point is to give several reminders to your followers so that they don’t miss the fact that you have moved.
- Website — Update the map or contact info in the footer of your website as well as the contact page.
- Send an email to your actual client base — It’s important to contact people who may not go to your website.
- Chamber of Commerce — If you are a member of your local Chamber of Commerce, be sure they know of your updated address so that they can refer potential customers to the right place. Same goes for any other organizations you’re a part of. Be sure to update any directories where leads come from online, too.
- The US Postal Service — This is an obvious but important place to update your business address. You don’t want to miss out on important mail being sent to you.
If you work with a marketing agency, be sure to let them know about your move so they can help update all of these important pieces of information for you on your current marketing materials, as well as any new materials that are produced in the future.