A few leadership lessons pulled from HBO’s Silicon Valley meant to inspire, encourage, and elevate leaders and small business owners.
Maddox Marketing Co
December 13, 2022
You’ve spent time and hard work planning your upcoming event and creating a Facebook event is an exceptional way to spread the word, generate excitement, and bolster attendance. When you’re ready to share the event with your community, follow these 10 tips for small business event marketing to catch more attention, create a buzz, and ultimately, have a more successful event.
One of the simplest ways to optimize your Facebook event is to give it a clever name, one that is vibrant and easy to remember. Unique names create more interest and encourage attendees to share or talk about the event.
Now that your event has a memorable name, make sure potential guests know what the event is all about. Add a thorough description, one that answers any questions potential eventgoers might have. And don’t skip the obvious details either! Be sure to include information about parking, special guests, and the event schedule.
Naturally, you want guest to know where your event is located, but there’s another reason to include the location: Facebook’s algorithm! Events area automatically suggested to the public based on location, meaning if someone is in the area where your event is located, Facebook will most likely suggest the event to them. When you lock that event location in, you’re opening the door to attendees located near you.
People see with their eyes first! When you use your logo, company colors, or an exciting photograph for your event, it conveys a sense of professionalism and generates excitement. Beyond that, the details included in your event’s image can compel people to attend with confidence that the event has been well-planned.
Whether you’re creating an event for an open house or a holiday party, using relevant keywords to tag your event opens it up to a wider audience. It’s still important to provide a detailed explanation about your event’s purpose and activities, but tagging it with relevant keywords will increase the chance your event is found in a general search on Facebook or seen by people with similar interests.
THIS IS OUR TOP TIP! (So, if you don’t apply any other tips mentioned in this blog—but you apply this one, then you have hit an event home run!)
Posting updates to your event page is a powerful way to spread the message TO THOSE THAT WANT TO HEAR IT. Keep in mind that those who have liked your event are the ones who are most excited and therefore more likely to attend. Don’t ignore them once they’ve shown interest. Instead, treat them like your VIPs! Reward their loyalty with frequent updates that keep their interest, insider info to help them feel involved, or questions/polls to see what they might be hoping for.
As you plan your event, it’s a good idea to set aside some of your budget for boosting your event through Facebook’s ad feature. Even a small budget can make an impact on a local scale. Boosting is an excellent way to make sure that your event spreads far beyond mutual friends lists.
Looking to double the exposure?! Partnering with a co-host can do just that. When you partner with another business or local influencer, it adds that much more credibility. More than that, having two event hosts encourages cross-posting, and cross-posting grows your event’s reach.
While Facebook is a perfect event anchor, it’s important to take your event promotion outside of Facebook. Get creative with flyers, other social media pages, or your own website to spread the word. Pro Tip: In whatever marketing you do, always link people back to your Facebook event page. That way they will see all the updates and info and can join in on the social scene.
Lastly, don’t forget to share your event to your main Facebook page often! Not everyone who follows your page will see the event, nor see every post you make about it. Frequent sharing is a courtesy to your own followers, so they don’t miss out on the exciting event you have planned.
Creating a Facebook’s event is a great way to spread the word and generate excitement. And these tips to optimize your Facebook event will attract an audience, get more interest for your event and help grow your event’s popularity.
Want support with your Facebook event or social media? Maddox Marketing Co. can help set up your event, create eye-catching graphics, manage the optimization process, and craft powerful posts. Connect with us here to see how we can help you!
Maddox Marketing Co
October 21, 2022
With 3.6 billion social media users and 32+ major social platforms, it’s no wonder social media can feel overwhelming! Social media has changed the way we communicate and market. Consumers expect brands they support to have active social media channels with authentic content. As a business owner, you have to not only manage your day-to-day operations, but also your growing list of social media profiles. The key to effective small business social media is to view it as a set of tools that can be used to enhance what you’re already doing. As a service provider, you’ve probably already identified your core values and design aesthetic. (If not, we can help with that!) You can use those values and key focus areas to drive the content you create while also helping to shape an authentic voice. As a small business owner, getting found online and ranking in search engine visibility is key! If you aren’t already, it’s time to seek out those positive testimonials! Authenticity is incredibly important in social media, and this applies to both influencers, thought leaders, and brands. To maintain a voice that is representative of you or your services, only use the social media applications that are a natural fit. (Insert a sigh of relief here.) Of course you need to be mindful of where your audience is, but if you don’t feel like tweeting — then you don’t have to be on Twitter! Maybe you prefer to write more long-form content pieces for LinkedIn. Or maybe you would rather use short-form videos for YouTube. The “If the Shoe Fits” method aims to eliminate stress and social media burnout by having you focus on things that naturally align with who you are and what you have to say. You can be mindful of storytelling and narrative, while finding freedom in using a communication medium that is more familiar. Social media with intention will save you time and increase the connection with your audience. Before you open any social media application, I encourage you to have a plan with what you’re going to do and how long it’s going to take to complete those tasks. Some people even prefer a checklist: Here’s a quick example of how you might maximize your time on social media: Your small business social media content can be planned and created before you open the app. Even if you’re shooting TikTok info videos and editing in the app, you should have a plan of the content for each shot beforehand. By doing this, you create instead of consume. Without a plan you might waste time being swept up in the “media” aspect of social media. (And you don’t have time for that!) Monitor your time for best results. While reading and responding to comments is important to building community, it’s inevitable you may encounter some negativity along the way. The best thing to do is to take a break. Especially if you are feeling emotionally affected by ongoing drama. Remember social media is a great way to grow your brand and meet people who love and support what you do. Don’t spread yourself too thin trying to use every platform. Choose social platforms that are a natural fit and make sure to connect and communicate with your audience.
Social Media
Practice the “If the Shoe Fits” Method
Have a Plan and Monitor Your Time
Don’t Get Caught Up In the Drama
Maddox Marketing Co
February 7, 2022