When it comes to designing a small business, the digital marketing industry isn’t always in agreement. Here’s an example: there are some marketers who say that having a page set aside to answer common questions — the “frequently asked questions” page, or just “FAQs”, for short — should be a thing of the past.
To that, we say no way!
Of course, the information there should be on other pages of your site, but the FAQs page provides benefits you may not have access to otherwise.
The 5 Biggest Benefits that a FAQs Page Can Add to Your Website
For your website, the simple addition of an FAQ page can benefit your business in a number of different ways. Here are the top 5:
1. It Improves the User Experience on Your Site
Have you ever clicked around a website and gotten frustrated that you couldn’t find the information you were looking for? Most people who can’t find the answer look for an FAQs page almost instinctively. By adding this page, you provide instant improvement in the website experience for your visitors.
2. It Takes Some of the Burden Off the Navigation
The alternative to having an FAQs page is often adding pages for each of the topics covered. But in some cases, more pages could be more confusing for users. If they have to dig deep into the site to find a basic answer or click repeatedly throughout the site, they may bounce altogether. The beauty of an FAQ page is that offers clarity on the page content and supports a simple site navigation.
3. It Increases Organic Reach and Search Engine Optimization (SEO)
Why are frequently asked questions linked so closely with organic search? Because by virtue of being “frequently asked,” some of the questions that appear on your FAQs page will also be top questions that prospective customers are entering into search engines every day.
This means that when you add an FAQs page, Google and Bing will crawl your updated site and see these common queries answered thoroughly. They’ll classify your site as one that provides value, boosting your small business’s likelihood of appearing in the top results the next time any of those questions are searched.
4. It Saves Time for Your Customer Service Reps
FAQs often address common objections that come up in the sales cycle as well as points of clarification most often brought up by current customers. This means that not only is your FAQs page adding value for prospective new customers, it’s limiting the need to call your service or sales team to answer simple question.
5. It Shows Transparency and Builds Trust in Your Brand
Customers are looking for brands they can trust, and a FAQs page can help you communicate that your business can be trusted. Putting the answers to common questions right out in the open on a dedicated page tells people that your brand is committed to be honest and transparent.
An FAQ Page Adds Value to Your Small Business Website
Do you have a FAQ page on your small business site? (You can see our FAQ Page here!) If not, maybe it’s time you reconsidered that choice. Our team can work with you to hone in on the best questions, clearly articulate the answers, and add it to your site in a well-branded way. Let us know if you are ready to add this to your site!