Category: Web

Why Your Website Needs an FAQ Page

When it comes to designing a small business, the digital marketing industry isn’t always in agreement. Here’s an example: there are some marketers who say that having a page set aside to answer common questions — the “frequently asked questions” page, or just “FAQs”, for short — should be a thing of the past.

To that, we say no way!

Of course, the information there should be on other pages of your site, but the FAQs page provides benefits you may not have access to otherwise.

The 5 Biggest Benefits that a FAQs Page Can Add to Your Website

For your website, the simple addition of an FAQ page can benefit your business in a number of different ways. Here are the top 5:

1. It Improves the User Experience on Your Site

Have you ever clicked around a website and gotten frustrated that you couldn’t find the information you were looking for? Most people who can’t find the answer look for an FAQs page almost instinctively. By adding this page, you provide instant improvement in the website experience for your visitors.

2. It Takes Some of the Burden Off the Navigation

The alternative to having an FAQs page is often adding pages for each of the topics covered. But in some cases, more pages could be more confusing for users. If they have to dig deep into the site to find a basic answer or click repeatedly throughout the site, they may bounce altogether. The beauty of an FAQ page is that offers clarity on the page content and supports a simple site navigation.

3. It Increases Organic Reach and Search Engine Optimization (SEO)

Why are frequently asked questions linked so closely with organic search? Because by virtue of being “frequently asked,” some of the questions that appear on your FAQs page will also be top questions that prospective customers are entering into search engines every day.

This means that when you add an FAQs page, Google and Bing will crawl your updated site and see these common queries answered thoroughly. They’ll classify your site as one that provides value, boosting your small business’s likelihood of appearing in the top results the next time any of those questions are searched.

4. It Saves Time for Your Customer Service Reps

FAQs often address common objections that come up in the sales cycle as well as points of clarification most often brought up by current customers. This means that not only is your FAQs page adding value for prospective new customers, it’s limiting the need to call your service or sales team to answer simple question.

5. It Shows Transparency and Builds Trust in Your Brand

Customers are looking for brands they can trust, and a FAQs page can help you communicate that your business can be trusted. Putting the answers to common questions right out in the open on a dedicated page tells people that your brand is committed to be honest and transparent.

An FAQ Page Adds Value to Your Small Business Website

Do you have a FAQ page on your small business site? (You can see our FAQ Page here!) If not, maybe it’s time you reconsidered that choice. Our team can work with you to hone in on the best questions, clearly articulate the answers, and add it to your site in a well-branded way. Let us know if you are ready to add this to your site!

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The New Word of Mouth: Online Reviews

Online Reviews ‑ why do they matter?

Did you know that according to Bright Local, 82% of consumers read online reviews before making a purchase?

Reviews are powerful! Here’s what reviews do:

  • Influence decision-making
  • Affect a business’ credibility
  • Shape perceptions of your brand
  • Drive sales (up or down)
  • Open up conversations about your business
  • Help you get found online
  • Contribute to how your business ranks in search engine visibility

As a small business owner, getting found online and ranking in search engine visibility is key! If you aren’t already, it’s time to seek out those positive testimonials!

Replying to Reviews…Is it worth my time?

Yes! It’s important to always reply back to the customers who leave you a review. Of course, you will want to sincerely address any bad reviews that may come up. But also, take time to acknowledge and appreciate the good ones! 

Replying to reviews is a type of customer engagement that leaves a good impression. It shows your customers that you care about their opinions and appreciate their business. It also shows other Google users or Facebook followers that you care about providing a good experience for your customers!

How can I get more online reviews for my small business?

  1. Just ask. Most people are very willing to leave a review, but just need the invite or reminder to do so.
  1. Make it easy. Always share the direct link to your Facebook Reviews section or to your Google My Business listing. People don’t want to search for the right place!
  2. Share the process. Explain when and how the invitation for a review will arrive. Be sure to share why reviews are important to your business and also what areas you might be seeking feedback on.
  3. Timing is key. You want the review to come when the experience with your business is still pretty fresh. So make reviews a part of your own workflow. It should be a task inside your project manager or a key part of your sales process.
  4. Provide multiple reminders. Don’t spam someone, but do utilize all your marketing platforms to gather reviews. Send out an email after purchase. Share a positive review on social media, and ask others to leave theirs, too. Put the link to your review page in your own email signature, so it’s there for the taking. Ask via text message. Send out a quarterly Google Form to ask how you’re doing.

Online reviews are the new word of mouth, but possibly even more important because they have sticking power! They are going to stay around for a long time for people to read. Boost your business and ask for feedback today!

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Should I Put a Copyright on my Website?

The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…

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