- Nurture relationships
- Offer value
- Enhance other marketing
- Be mindful of the recipient
Email Marketing for Small Business
Email is a highly impactful, but often overlooked marketing strategy for small businesses. It plays a critical role in generating new leads, as the people who opt in to your email list basically say, “I want to hear from you!!” (YES!) Also, your email in someone’s inbox keeps your business ‘top of mind’ when it comes time to make a purchase.
- Not always sell, sell, sell!
- Roll out in predictable patterns
- Follow all CAN-SPAM regulations
Developing an email marketing program that focuses on your goals and aligns with other marketing strategies will help launch your business to new levels. Maddox Marketing Co. will help you create a cycle of continual email leads, launch short-term sales or nurturing email sequences, and manage long-term, ongoing email campaigns.
What We Do
We develop an email marketing program that focuses on your goals and aligns with other marketing strategies will help launch your business to new levels.
Campaign Setup
Get your email marketing setup and running efficiently with branded, strategic, and tested campaigns
Monitoring
Keep tabs on the key metrics linked to email marketing success through campaign monitoring and reporting
Email Writing
Compose binge-worthy emails that focus on quality content and drive the customer to action
Lead Magnet Design
Create a high-performing and well-designed opt-in to draw in a steady growth of email list subscribers
Platform Differentiation
We’ll share the pro’s and con’s of the industry's top email platforms to align with you preferences and budget
Cadence & Frequency
Schedule and delivery of email campaigns to maintain a consistent frequency in inboxes
LEGITIMACY & VALIDITY
Why It Matters
091%
091%
of people use smartphones to access their email
085%
085%
of US retailers consider email marketing one of the most effective customer acquisition tactics
060%
060%
of consumers have made a purchase as the result of a marketing email received
122%
122%
ROI for email marketing
GOODBYE ALGORITHMS
You Own Your List
The best part about email marketing?! Your email list belongs fully to YOU! That means nobody can suddenly take it away or change the algorithm on you.
DON'T BE SPAMMY
Compliance Matters
There are regulations with email marketing to keep a business in compliance. The best strategies focus on gaining consent to an inbox. This makes for a higher quality lead! After you get permission, then it’s then your job to stay in touch.
THE DOOR IS OPEN
A Direct Path
Email basically gets you direct access to your customers - both current and potential. The customer has opened the door; now you just need to walk through it.
"Email has an ability many channels don’t:
creating valuable, personal touches – at scale."
creating valuable, personal touches – at scale."
– David Newman
Recent Projects
We customize each project so it meets your needs, matches your brand, and achieves your goal. Here’s a few of the amazing projects we recently completed:
Ready to Connect?
If you’d like input on a marketing project or have a quick marketing question, feel free to Ask Me Anything during a free 20-minute call. I’ll share my best marketing input so you can move forward in confidence. Click to book!