Email Marketing for Small Business
Email is a highly impactful, but often overlooked marketing strategy for small businesses. It plays a critical role in generating new leads, as the people who opt in to your email list basically say, “I want to hear from you!!” (YES!)  Also, your email in someone’s inbox keeps your business ‘top of mind’ when it comes time to make a purchase.
  • Nurture relationships
  • Offer value
  • Enhance other marketing
  • Be mindful of the recipient
  • Not always sell, sell, sell!
  • Roll out in predictable patterns
  • Follow all CAN-SPAM regulations

Developing an email marketing program that focuses on your goals and aligns with other marketing strategies will help launch your business to new levels. Maddox Marketing Co. will help you create a cycle of continual email leads, launch short-term sales or nurturing email sequences, and manage long-term, ongoing email campaigns.

What We Do

We develop an email marketing program that focuses on your goals and aligns with other marketing strategies will help launch your business to new levels.

Campaign Setup

Get your email marketing setup and running efficiently with branded, strategic, and tested campaigns


Keep tabs on the key metrics linked to email marketing success through campaign monitoring and reporting

Email Writing

Compose binge-worthy emails that focus on quality content and drive the customer to action

Lead Magnet Design

Create a high-performing and well-designed opt-in to draw in a steady growth of email list subscribers

Platform Differentiation

We’ll share the pro’s and con’s of the industry's top email platforms to align with you preferences and budget

Cadence & Frequency

Schedule and delivery of email campaigns to maintain a consistent frequency in inboxes
Why It Matters
of people use smartphones to access their email
of US retailers consider email marketing one of the most effective customer acquisition tactics
of consumers have made a purchase as the result of a marketing email received
ROI for email marketing

You Own Your List

The best part about email marketing?! Your email list belongs fully to YOU! That means nobody can suddenly take it away or change the algorithm on you.

Compliance Matters

There are regulations with email marketing to keep a business in compliance. The best strategies focus on gaining consent to an inbox. This makes for a higher quality lead! After you get permission, then it’s then your job to stay in touch.

A Direct Path

Email basically gets you direct access to your customers - both current and potential. The customer has opened the door; now you just need to walk through it.
"Email has an ability many channels don’t:
creating valuable, personal touches – at scale."

– David Newman

Recent Projects

We customize each project so it meets your needs, matches your brand, and achieves your goal. Here’s a few of the amazing projects we recently completed:

Ready to Connect?

If you’d like input on a marketing project or have a quick marketing question, feel free to Ask Me Anything during a free 20-minute call. I’ll share my best marketing input so you can move forward in confidence. Click to book!