S tudies have shown that 5-10% of people can recall statistics, but 65-75% of people will remember a story. Elementale Enterprises Inc. tapped into the power of telling effective stories through case studies, and Maddox Marketing got to be a part of it. We created a case study template for Elementale to use each time they wish to showcase a current project. Our design format provides a succinct and professional way for their customers to fully understand their capabilities and for them to build brand reputation.