The design and copywriting we did for Forming Lives EIGO shows the philanthropic heart of the company, but we didn’t stop there. With no online presence prior to describe the tax-credited donations from Oklahoma residents or benefits to the local education system, we stepped in and provided critical content to fill the gap. We included an updated logo, stock photos to make donors smile, and clear rules regarding monetary donations. Adding downloadable forms for tax purposes created an intuitive environment for users to understand the process and generate more awareness for Forming Lives EIGO.