3 Website Must-Haves That Have Nothing to do with UX

Maddox Marketing Co January 17, 2023

Must-Have Website Features You May Not Know You Need

If you’re considering a website, you might be wondering what the essentials are. You want to make sure that your site is easy to use, looks good, and can accomplish what you need it to do. But there are a few things that are often overlooked that can seriously impact your business’s success.

We’ve put together a list of three must-haves for any website, whether you’re building one from scratch or updating an existing one:

1. Added Website Monitoring & Security

Your website’s security should be your top priority. You don’t want to risk losing all of your hard work to a hacker or malicious attack. That’s why it’s crucial to invest in website monitoring and security.

It’s important to have the right tools in place so that you can keep an eye on your site, its performance, and its traffic patterns. This will help you identify potential threats early on and prevent them from destroying your business.

Website monitoring services can send you alerts when something happens on your site that may be suspicious or potentially harmful to its performance. These alerts are sent via email so that you’ll know right away if anything is wrong with your website or if there has been any unusual activity taking place on it recently (such as an increase in bot visits).

2. Google Analytics 4 and Google Search Console

These two tools are essential for understanding how visitors interact with your website, and then using that information to improve their experience.

Google Analytics 4 offers a plethora of data that can be broken down into different categories such as traffic sources, page views, bounce rate, conversion rate, etc. This data can help you determine which pages on your site are popular with visitors and which ones aren’t getting much attention from users.

You can also find out what percentage of people who visit one page go on to view another page or convert into customers through an e-commerce purchase or subscription signup form.

Google Search Console provides information about how Google sees your site in its search results based on its algorithms for ranking pages based on relevant factors like keywords used in content titles/descriptions (on-page optimization).

They also provide information about how many times someone clicked through from SERP results to your site, how many times someone clicked on a particular page of your site (if they landed on one of your pages), and how long people spent on the page before leaving or returning to Google results.

3. Social Media Integration

As a business owner, you know the importance of social media. It’s an essential part of any modern business. Integrating your website with your social media accounts can help you expand your reach and engage with your audience. But it is key to make sure your website has clear links to your social media pages. Even including a simple “Follow us” button on the bottom of each post or page on your website allows users to easily follow you on Instagram without having to search for it themselves.

Building on that, be sure your social media accounts are updated regularly with fresh content. Post interesting photos or helpful info to encourage engagement from followers. Post frequently and consistently to keep your followers engaged with your brand. A solid posting schedule and strategy will help drive traffic to your website and increase your social media following.

Bonus! 4. Set up Auto-Renewal

Here’s a bonus “must have” connected with your website: make sure that all of your website’s products and services are set to renew automatically. This includes your domain name, hosting, security, and any other services you might be using. You don’t want to risk losing your website because you forgot to renew a service. (And that happens!) Set everything to renew automatically and make sure that you have a valid credit card on file to pay for the renewals.

If you need more assistance on how to improve your website, we can help. Contact us today for personalized advice and guidance on how to improve your website’s performance and achieve your goals. Let’s work together to make your website a success.

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